Oscar Jacobson

A modern, scalable, and integrated solution

Oscar Jacobson, the successful Swedish men's fashion company with a rich history since 1903, faced a challenge – to modernize its business system to support growth and digitalization. With the assistance of our Swedish partner adbriq, Oscar Jacobson underwent a transition of its business system and related support systems.

Background and Need

"We found ourselves in a situation where our old system could no longer fully meet our needs. Our operations consist of an extensive product range, three different business segments (e-commerce, own stores, and retailers), and a variety of colors and variants within our product line...
...with over 150 retailers, 17 own physical stores, and an e-commerce platform, we were looking for a different type of system structure that could better support us, regardless of how our customers choose to shop,

RICHARD WOODBRIDGE

CEO OF OSCAR JACOBSON

Initially, Oscar Jacobson struggled with scattered information and complex workflows. The existing IT platform and business system were limiting and required a high level of IT expertise to function. The company's needs analysis revealed that they required a modernized, scalable, and integrated solution to manage their three different business segments: e-commerce, own stores, and retailers. The product range, with many items and variants, necessitated smoother management and better adaptation to different customers and sales channels.
Oscar Jacobson's operations consists of an extensive product range, three different business segments (e-commerce, own stores, and retailers), and a variety of colors and variants within our product line. With over 150 retailers, 17 own physical stores, and an e-commerce platform (picture: Richard Woodbridge, CEO at Oscar Jacobson).

Solution and Results

The solution is based on predefined standard processes that fit the company's long-term needs and goals: Microsoft Dynamics 365 Business Central, TRIMIT, and the integration platform bisting. An IT roadmap was developed in collaboration with Oscar Jacobson's management and operations to support the company's digitalization journey and streamline processes.

A crucial part of the digitalization journey is investing in users' ability to manage IT systems themselves and understand the integrations to be part of business development. Here, the integration platform bisting became an important part. The new solution enabled more efficient business development and increased users' ability to analyze and address issues in the system themselves.

A change of business system is always a comprehensive project, but we have gone through it in a good way. adbriq has the ability to outline how the flow works in the platform in an educational way. Having the integration and system map clarified has been valuable for us.

RICHARD WOODBRIDGE
CEO OF OSCAR JACOBSON

We continue to develop together to reach our goals completely, as the business is constantly evolving, and there is great potential for further development," concludes Richard Woodbridge.
A close collaboration between adbriq and Oscar Jacobson over two years resulted in a future-proofed system platform that enables growth, operational efficiency, and risk minimization. Oscar Jacobson's turnover increased by 56% in 2022, and they are now continuing their journey towards a larger and more successful business, with system support enabling them to meet future challenges and take the next steps on the growth journey.

Background

"We found ourselves in a situation, where our old system could no longer meet our needs. With over 250 retailers, 10 own stores, and an online store, it was crucial to have a different type of system structure that could handle this, i.e., three different experiences for our customers depending on how they choose to shop," says Richard Woodbridge, CEO of Oscar Jacobson

Solution

A crucial part of the digitalization journey is investing in users' ability to manage IT systems themselves. Here, the unique integration platform bisting became a central part of the success. The new solution enabled more efficient business development and increased users' ability to analyze and address issues in the system themselves.

Benefits

Standardized and proven business systems with long-term generic solutions specifically for the fashion industry, which can be adapted to the customer's operations and further developed as needed.
Smooth handling of integrations, with the possibility of gradual system changes or additions.
A close collaboration resulting in a future-proof system platform enabling growth, operational efficiency, and risk minimization.
adbriq is TRIMIT Partner in Sweden – you can learn more about them right here
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